CAKE UP: The best you can have!
Pakistan’s Leading Biscuit Manufacturer EBM Steps Into a New Food Category With the Launch of “Peek Freans Cake Up” Peek Freans’ iconic Pied Piper has become a household name over the years. After almost five decades, several best-selling products and millions of satisfied cravings, Pakistan’s leading biscuit manufacturer, English Biscuit Manufacturers (Private) Limited steps into a new food category as they launch their latest brand ‘Peek Freans Cake Up’ - a centre-filled wholesome cupcake range with real goodness inside. Peek Freans Cake Up comes in four real and diverse flavours; Chocolate, Strawberry, Caramel and Double Chocolate. These deliciously soft, moist and fresh cupcakes come with a twist — a luscious centre-filled surprise comprising of real fillings of strawberry pulp, caramel and cocoa. At this occasion, Dr Zeelaf Munir, Managing Director and CEO of EBM, said “for over 50 years we have served the nation by giving them nutritious wholesome biscuits. Keep